Independent coastal resort · 84 keys
“The share of stays arriving through our own booking engine nearly doubled in two quarters. We stopped paying the channel commission we used to treat as a cost of doing business.”
— Revenue Manager, Independent coastal resort · Southeast US
The challenge
What the operator was up against
Two-thirds of bookings were arriving through OTAs, and the cancellation rate on those was more than double the direct-channel rate. Marketing was spending on a parity program that never closed the gap because the rates themselves were stale by the time the ads ran.
The approach
What we shipped, and how
Shifted from a once-a-week rate audit to signal-driven moves every four hours, tied each move to the demand signal that triggered it, and surfaced every change on a read-only board so the property team could override with one comment. Held direct-booking parity with the channels instead of the other way around.
Result stats
The numbers behind the headline metric
- Direct-booking share (peak)
- 42%
- Time to first material lift
- 8 weeks
- Year-over-year repeat-guest rate
- +9 pts
Why this matters: Within the 20–28% revenue-lift band documented for early AI-adopting properties (see FAQ → Proof).